Plan your content strategy for 2020 with a bang! As you know that the technological advancements and emerging techniques continuously keep the digital landscape interesting. Not every old marketing tactic works in the ever-changing online era. Now what you should do as a smart business-man? How can you improvise your business marketing plan? How you incorporate content marketing services into your business marketing? This is an epic article for knowing 11 innovative content marketing trends ruling the year 2020.
11 Super-Cool Content Marketing Trends That Are Ruling 2020
1. Thoughtful Content Is All We Want.
Going ahead from ‘content is king/queen or prince’, now time to publish ‘thoughtful yet relevant content’ in front of web viewers. Here is why every business website tries to showcase its niche knowledge base from its blogs. They act like Wikipedia for their visitors. Therefore, companies hire professional Blog Writing Services and produce powerful, informational content to attract their web-audiences.
2. Add Visual-Rich Social Posts.
The visual-rich social posts are another cool marketing trend that puts significant impact on web-viewers. Yes, you can easily find a ton of visual-rich posts available at Facebook, Twitter, Instagram etc. So there is no doubt that this strategy actually has a great impact on people.
3. 360⁰ Video Marketing.
Going ahead. Next is- Video marketing. By taking advantage of smart video marketing, you can delight your web viewers with some interesting, high-quality videos. As it has been proven that a 360 degree video content gets 88% more web-viewer engagement. Add them in your content strategy. Make the start of your video crispy and interesting so that viewers may watch your full-video.
4. Try Influencer Marketing.
Influencer marketing is again ruling the chart. Although it is a nice way to let people know about your brand. Try to use this new trendsetter for the running year as well. Get connected with popular influencers, and let them make shout outs for your business.
5. Build Authentic Community.
Do you own a community? Businesses and venture-backed start-ups have started making their authentic community or groups in which they can post updates about their brands. As these communities have massive audiences, it is a great way to convey anything about your product and services to a larger number of people.
6. Voice-Searches Are Still In Race.
Guess what, voice-searches are still leading the race. Just like last year, these searches also help marketers figure out the user’s search intent.
Note: Upgrade your voice searches with Google latest trends and get better search results for your niche.
7. Podcasts Are Here To Listen.
Further add Podcasts in your content marketing plan for 2020. Hence, make sure your brand podcasts are available on the internet. Although it helps you to increase sales by doing affiliate marketing, visual summit, podcast sponsorships, and most importantly, making relationships with your audiences. It is the most convenient, integrated way to more leads.
8. Add Social Media Stories.
Next, add URLs in your social media stories. People prefer to watch stories instead of visiting profiles. Hence, it will be great to put your marketing link in your stories to get more clicks.
9. Progressive web-apps.
Does your brand have web-apps? If it is not, then build some. It is high-time to make some investment in web-apps. People love them. Hence, introducing a progressive web-app is an ideal way to keep viewers in touch with your brand with all updates.
10. Micro-Moments.
Yeahh, micro-moments are still here to change the whole scene. Many b2b content marketing agency consider creating micro-moments for users so that they can make them decide what to do next.
Note: In 2020 and beyond, use micro-moments to help web users to make decisions for buying something. Take advantage of it, and spread awareness.
11. Browser Push Notifications.
Do you know push notifications have higher ‘click-through’ as compared to ‘newsletter sign-up’? It is an immediate content strategy that flashes on the screen of web users instantly. Therefore, it has more chances to get more clicks.
Conclusion
Hoping this article helps you to figure out latest content marketing trends for year 2020. Consider above all while creating your marketing plans for your business or you can take help from professionals.
In general, good content marketing services agencies keep themselves updated with latest marketing trends. Therefore, they help venture-backed start-ups and small businesses to grow revenue faster. So it would be good for you to take help from such a great b2b content marketing agency. These companies act like a complete package that provides best Article Writing Services, blog writing services, SEO Content Writing Services, website content writing services and many more content related services to its business clients.
CHECK MORE ABOUT :- How To Grow Your Business With Content Marketing In Digital Era